If the constant barrage of ‘skills shortage’ headlines is to be believed, attracting talent is a challenge many employers face. It doesn’t have to be that difficult. As Employee Motivation Day 2016 (25th February) approaches, here are six tips to make your talent acquisition easier:-
Pay appropriate benefits : According to a survey from Glassdoor, the UK is the most ‘frugal’ in terms of paying employee benefits, ranking just 11th out of 14 European countries on issues such as annual leave, sick pay and unemployment benefits. If your recruitment metrics reveal that acceptance of your job offer is a problem in your hiring process, your employee benefits may be the issue. Around a third of workers would prefer the option of working flexibly to a pay rise. What’s important to your people?
Embrace your older workers : Workers over 50 are constantly being overlooked by employers who point them towards retirement rather than career development, yet they offer a wealth of untapped skills and experience. A new report also found that Generation X (aged between 34-54) have the strongest work ethic. As growing numbers of people work beyond retirement age, it’s time for HR to consider how to utilise the skills of all of its employees.
Don’t follow Amazon’s example : With Employee Motivation Day 2016 (25th February) just two days away, now is the time to kick start your employee engagement but don’t follow Amazon’s example. The New York Times last week reported HR practices that left some employees afraid. While the state of UK HR is thankfully much better, many employers still have some way to go to motivate their employees. The UK ranked just 30th on this year’s Global Workforce Happiness Index. Investment in training and being the ‘champion of your people’ are just two ways to reconnect with disengaged employees. Support your efforts with sophisticated recruitment software that incorporates onboarding.
Check your job adverts : An advert from a tattoo parlour asking for ‘easy on the eye’ candidates recently caused an uproar on social media for its inappropriate headline – and it’s not the only one. A Buzzfeed Canada writer was also recently castigated for a job advert which asked ‘white males’ not to apply. Badly worded, unchecked job posts will affect perception of your brand and attract attention for the wrong reasons. To prevent unauthorised adverts being shared across your online recruitment channels, choose recruitment software with a hiring manager portal.
Engage with talent on social media : The power of social recruiting is finally getting through to HR. Latest figures suggest that two thirds of hiring managers now use social media to recruit candidates. The most popular sites are Facebook (73%) LinkedIn (67%), Twitter (50%) Instagram (18%) and Snapchat (5%). Recruitment software makes it easy to post vacancies and updates to your job boards and social media sites, track your most successful online recruitment sources and engage with candidates in your pipeline.
Don’t ghost your candidates : Ghosting is the emerging workplace trend when employees stop turning up to work without notice because they’ve accepted a better job offer or just had enough. This trend was initiated by HR and recruiters abruptly cutting contact with candidates during the hiring process and failing to provide post-interview feedback or advise the final outcome of their application. Put an end to ghosting by focusing on your candidate experience and supporting your recruitment process with sophisticated HR software.
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