There's a great article over at People Management about why only twits would ignore the potential (and pitfalls) of Twitter.
It points out that Twitter has gone mainstream since Jonathan Ross and Stephen Fry adopted the micro-blogging platform, and that its connective nature has many business benefits -- including using it instead of making long distance phone calls.
But HR needs to be wary -- employee usage can get out of hand and how do you (should you?) monitor this kind of activity? Where it gets interesting is the grey line between business communication and personal communication -- which seems to be the challenge of social media.
It's a nice post, make sure you read the whole article.
-Susanna
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