Using video for recruiting can be very powerful. It can help create interest and bring a subject to life. Web 2.0 offers so many cost effective options to distribute -- You Tube, Twitter, Facebook to name just a few.
Yes, "viral videos" are all the rage -- create a fab video, then get people to pass it on and do your marketing for you. Easy peasy.
As all things in life, it's not as easy as it sounds. How do you get a video to go viral? Read marketing guru David Scott Meerman's article for some hands-on tips.
And check out Hubspot's 10 things I learnt while making videos with John Cleese. Very enlightening.
-Susanna
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