We are always going on about how a recruitment blog can be a valuable part of your recruitment marketing mix. Blogs are a great way to keep in touch with your audience, get the word out, and optimise search engine optimisation.
But where are all the recruiting blogs?
Microsoft's Jobsblog, perhaps the mother of all recruitment blogs, is the best example. The chatty blog offers job advise in a fun, easy to navigate platform. It covers topics from what it's like to work at Microsoft, to resume tips, and interviewing. It even has an RSS feed so readers can stay up-to-date with the latest posts and they utilise Twitter as well.
What was the winning formula? It started with two microchicks, Zoe and Gretchen, who gave cheerful recruiting advise to mainly techie guys. It worked. In fact, they became so good at it, they started their consulting company to help companies start recruitment blogs.
It's not complicated, but it works. Have a look and let us know what you think.
-Susanna