A recent ruling by a High Court judge has determined that M & S and Flowers-Direct.co.uk cannot use Interflora (and common mis-spellings) as part of it keyword advertising.
The full article is here on the excellent Out-law website run by law firm Pinsent Masons.
Whilst Interflora may be the first to win this type of case, this obviously creates a precedent.
Will this hurt job boards trying to ride off the back of a known good industry brand?
Here's a screenshot I just took from Google after doing a search for "WS Atkins Jobs" as an example.
- Mike
Maybe, as the precedent takes hold, we will see the end of the Dick 'Totaljobs' Turpin style of brand hijacking!!
Lets hope so!
Posted by: Andy Headworth | December 08, 2008 at 13:11