Everyone is talking about the shortage of top talent and how difficult it is to find the best fit for your programme and company. Once you identify the right people, it takes time to develop relationships. You can rarely close a "sale" without a previous relationship.
So here's tip #8: Create a database of students that are the right profile for your company and are potential candidates for your graduate programme. Then build an ongoing relationship with them.
Theoretically this sounds easy. Logistically is can be a nightmare. Unless, of course, you automate the process.
An eRrecruitment management system can help to create a talent pool of suitable students to consider for future graduate programmes. This will help to reduce spend on expensive outside sources. In today's economic environment, saving money always goes over well with senior management.
With an eRecruitment management system, you can easily communicate news and opportunities to the right people with the right medium, such as e-mail or SMS. Feedback is channeled through the system, and you can quickly be informed of availability.
Make sure you collect email addresses and permission to “market” to this group and communicate with them in their language and preferred communications vehicle.
Starting a graduate talent pool can help you to identify and build relationships with your target market. Try it, and give your company a competitive advantage.
What is your experience of building a talent pool? We'd love to hear.
-Susanna
Our next post is on "creating a student placement scheme".
** This post is an excerpt from Advorto's “15-minute guide to graduate recruiting”. You can download the full report for FREE.
Comments